Brands for Less (BFL) Group is one of the leading off-price retailers, offering the latest fashion trends and home products at competitive prices. Founded in Lebanon in 1996, the Group introduced an innovative business model that brings top global brands to customers at significant discounts. Expanding to the United Arab Emirates in 2000, Brands for Less quickly became a preferred destination for smart shoppers in the region. The Group has also built a strong reputation for its forward-thinking approach and excellent customer service.